Enterprise purpose: establish a business with integrity and benefit the society;

Enterprise spirit: self-reliance and self-reliance, pragmatic innovation, harmony and win-win;

Core Values: Respect for people to rejuvenate the enterprise, benefit the society; to become others, to serve the country by industry;

Respect human rights and develop human abilities;
Achieve people's career and realize industry to serve the country;
Our value lies in improving the quality of life and enriching the connotation of life.
Based on Xishui, with the world in mind;
We carry the legend that the enterprise, employees and society endow us in harmonious progress and weave together moving legends.

Business positioning: to ensure product quality meets or exceed national standards, and become a leading company in the industry.

Learning philosophy: committed to thinking, good at learning, agile at action;

The power of transcendence comes from innovation; the source of innovation is learning; go out and bring in; learn from everyone including competitors; learn from the strengths of others and make up for the shortcomings of oneself; learn, reflect, and act; success starts from learning from others

Marketing and service concept: market and customer-oriented, value and service as the core.

"Market and customer-oriented", "value" and "service" as the core of the manufacturer and customer integration of a new marketing model, put market demand first, provide customers with value-added value, through excess service Customers are transformed into strategic partners of Xingyuan.

Innovation concept: always one step ahead